#Google ads overview how to#

That way, when you're ready to build your first campaign, you'll know exactly how to get started. This article will walk you through each campaign type and ad format.īy the end, you'll know which types of Google ad campaigns align with your marketing goals. And ad formats are the individual tactics (ad units) you'll use to execute that strategy.

Putting it all together, the campaign goal is your business objective. In a Shopping campaign, you might test different ad types (e.g., text ads, responsive display ads, or product ads) to determine which format generates the most profitable ROI. Ad type: A specific ad format that's available based on your chosen campaign type and goal.Or if your goal is B2B lead generation, you might run a Search campaign targeting profitable industry keywords (e.g., SEO agency Austin Texas). For example, you might run a Shopping campaign to generate sales for your ecommerce company. Campaign type: The particular strategy you'll use to execute on your campaign goal.Campaign goals include sales, leads, web traffic, brand awareness, product/brand consideration, and app promotion. Campaign goal: The high-level business objective you're trying to achieve via Google advertising.

We've learned the intricacies of each ad type, and throughout this article, we'll provide context around what works and what doesn't.īut first, let's clarify a few key terms: In this post, we'll help you figure out exactly what type of Google ads are right for your business.Īt Demand Curve, we've helped countless businesses run profitable Google ads campaigns across multiple verticals. If you're new to the ecosystem and trying to figure out the best ad strategy for your business, it might not be so obvious how all these pieces fit together. There are many different goals, campaign types, and ad formats within the Google ads platform.

Ads drive results quickly: Pay per click (PPC) ads generate 2x more visitors than SEO, which means you can grow your business faster.

And according to Google, that's being conservative.

Google ads generate an 8:1 ROI: Every $1 spent on Google ads generates $8 in profits.

It’s also one of the most consistently profitable channels for businesses.

#Google ads overview for free#

Try the WordStream Google Ads Performance Grader for free today.Google Ads (formerly Google AdWords) is one of the two largest ad channels (along with Facebook + Instagram).

In 60 seconds or less, the Google Ads Performance Grader performs a thorough audit of your Google Ads account, identifying areas in which improvements can be made as well as highlighting successful areas of your account and how they compare to competitive benchmarks for your industry. The Google Ads Performance Grader is the most comprehensive free tool of its kind. To maximize the impact of your Google Ads ads and campaigns, you need to know which campaigns work for your business and where to make improvements–- WordStream’s Google Ads Performance Grader can help you do exactly that. There you have it! Google Ads, explained. The Google Ads Performance Grader: A Completely Free Audit of Your Google Ads Account In the US, the average cost per click for Google search ads across all industries is $2.32. In other countries, average costs for Google Ads are often much lower. The cost of Google Ads varies based on a number of factors, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns and more. This enables you to get more clicks and conversions without having to raise your bids.įor more information, refer to this infographic to better understand how the Google Ads auction works.

Higher exposure – When you have high Quality Scores, your ads will display more often, in better positions on the SERP-the top vs.

Lower costs– Google rewards advertisers with high Quality Scores by lowering their cost per click (CPC), helping improve ROI.

There are also overall benefits to having a high quality score:

The historical click-through rate ( CTR) of the ad and its ad group.

The relevance of your ad to its landing page.

The relevance of the Google keyword to your ad group.

The relevance of your Google ad to the search query.

The following factors (among others) affect your Quality Score: The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning. To “win” the Google Ads auctions and see your Google advertisement appear for relevant keywords, you’ll need to optimize your Quality Score and bid amount. Google Ads works on an auction system, which takes place every time a user performs a keyword search.

#Google ads overview full#

To get the full run-down, head to our latest installment of How Does Google Ads Work? The Complete, Visual Guide. This is where the term Pay-Per-Click (PPC) originates.įree download: Hacking Google Ads The Google Ads Auction